Desktop playback is at 160kbps or 320kbps for premium users. If you listen on Spotify's web player or via Chromecast, it streams in AAC at 128kbps for free users or 256kbps for premium. These all features are available in Spotify Free version, Spotify Premium is a Subscription service for paid users, Which consists of some exclusive features and do a comparison of Spotify Free vs Premium. Spotify Premium Advantages. Excellent Collection Of Music. More than 100 million users worldwide now pay for Spotify Premium, the company has announced.Spotify reached the milestone by growing paid subscribers by 32-percent year-on-year.
Companies are paying Spotify to make you listen to ads every few tracks. Spotify makes less money per-play from ads than they do from Premium subscribers, so to encourage people to upgrade, the free tier is limited in certain ways. When using the desktop or web app with a free account, you can listen to any song, album, or playlist at any time in any order. Spotify's free tier limits user to stream Spotify music at 192kbps or lower audio quality and plays adverts every few songs, and excludes users from using other features such as being able to use it with Sonos and Spotify Connect.While Spotify paid tier allows users to listen to tracks offline, enjoy up to 320kbps audio quality and plays music with full features without any ads.
- The Pandora music streaming service is the best at predicting which songs the user would enjoy hearing. Unlike services which have rudimentary recommendation algorithms, Pandora uses over 400 selection attributes that are combined to form over 2,000 focus traits including rhythm syncopation, key tonality, harmonies, and instrumental proficiency.
- Open only to users who haven't already tried Premium. Get the family on the family plan. Family members under one roof get up to six Premium accounts, plus the new Spotify Kids app. Try 1 month free, only $14.99/month after. Try 1 month free. Terms and conditions apply. Open only to users who haven't already tried Premium. Spotify Company.
Spotify closed 2019 with a positive quarter that saw it add 10 million new paying subscribers (126m) in addition to sowing the seeds of success in its podcasting business. In the update, it also gave a glimpse at how its future marketing campaigns will be increasingly integrated with its app. Here's what you need to know.
The fourth quarter showed that total revenue increased 24% to €1,855m. Furthermore, monthly active users (MAUs) were up almost a third in a year to 271 million.
It said: “Strong MAU trends are a harbinger of future subscriber and financial growth.”
Growth in subscribers
Spotify is open to all, whether they listen in the ad-supported free tier, or without ads in Premium. The company's fortunes depends on how it can monetise both groups of consumers.
Paid subscribers were up 29%, with this its fastest-growing quarter yet (+10 million subscribers). Once it attracts listeners into the free tier where the habit is built, ad interruptions then encourage users to spent on a membership (£9.99 a month in the UK).
Its income didn't quite pan out as predicted however. In the last quarter, subscriber income was higher than expected, whereas ad-supported revenue was lower for the quarter at €217m (+23%).
However, it anticipated a greater windfall from the Dynamic Ad Breaks which is adding extra significant sellable inventory in the US and UK. This feature is will soon expand to 10 more markets in Q1.
Spotify Free Vs Paid Users Vs
Podcasts catching on
Podcasts appear to be paying off for Spotify. Its push into the sector saw it attract listens from 16% of its monthly active users. Consumption hours of podcasts were up 200%, across 700,000 podcast titles available.
In preparation for the boom, Spotify went out on an acquisition spree. Early in 2019 it acquired podcast owner Gimlet and production tool Anchor. Reports claimed it had put down $300m on the properties. Months later, Parcast, the crime, mystery and sci-fi producer joined the fold bringing spend to around $400m.
At the time, Daniel Ek, Spotify co-founder and chief executive, said it was to set to “become both the premier producer of podcasts and the leading platform for podcast creators”.
Meghan Keaney Anderson, vice-president of marketing for HubSpot, wrote in The Drum that the podcast advertising game was due for disruption and could offer an easier-to-use ad network, with access to a range of shows and price points.
With 75% of UK marketers looking to up spend in podcasts, Spotify is in prime position to monetise. Of course, on the Premium tier, listeners should be ad-free, but it can reach more than 100 million free listeners.
On the free tier, Spotify is improving its measurement tools after spending last year building out its targeting capabilities. In 2019 the streaming service started letting advertisers target podcast listeners and buy against dayparts and listener interests.
It warned: “Any decision to accelerate our investment in podcast and technology spend should be viewed as an indication of our belief that our strategy is having tangible results.”
Marketing integration with product
Spotify revealed the results of its famous Wrapped campaign, after running it for a fifth year.
The latest iteration wrapped the decade with insights into what users were listening to plastered across traditional and digital advertising spots and more than ever, integrated into the app.
The December campaign ran through the native mobile app for the first time, whereas it had previously only been accessible on desktop.
Users in an extra 21 markets were treated to a personalised summary of their listening habits (even in podcasting) and were encouraged to share the findings. Of its 271 million monthly active users, it said that more than 60 million users engaged with Wrapped and 40 million shared Wrapped stories and cards.
Furthermore, the scheme appears to drive further listens, it attributes 6.5bn additional streams to the Year/Decade Top Songs playlists.
What Is Spotify Free Music
Chris Beer, senior trends analyst, at GlobalWebIndex, reflected on Spotify's results.
“Spotify earnings demonstrate a positive outlook for the platform, but also the music streaming industry generally. With accelerated growth for the third consecutive quarter, in subscribers and more brands turning to the platform to reach their target audience.
'Spotify has continued to successfully convert its free users into premium subscribers, with 40% of listeners on a paid-for account, compared to 35% this time two years ago.
'It’s still working hard to monetize its free tier of users, and our research shows its free users are 48% more likely to discover brands through sponsored messages or ads on podcasts. With the company’s announcement of new ad technology earlier this month, both advertisers and creators are better placed to understand the most effective messaging.'
He concluded that internet users are spending on average almost 20 minutes more per day listening to music-streaming services than they were in 2017. A trend that he could see growing in the coming years.
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Deezer vs. Spotify Music Discover
Another great factor to consider when comparing Spotify vs Deezer is the music discovery feature. With millions of songs on each platform, it will be impossible to listen to all the songs in one's lifetime. However, it makes it easy for listeners if there is a music discovery feature to help you discover new and amazing songs from time to time.
Deezer has a cool feature named 'Hear This' that helps you discover fresh tunes that you haven't listened to in ages. This feature tracks your music taste and recommends new tracks and albums by your favorite artists. It also makes recommendations based on your music streaming habits and those of individuals who have the same music taste as you.
Spotify has the 'Discover Weekly' feature to find new music on Spotify. It creates an awesome playlist with 30 songs that the systems thinks you have never listened to but falls within your music taste. The playlists are personalized for each individual user. Everyone has a unique playlist that is perfect for their individual music taste.